Engaging consumers videos

It’s not too hard to see why video is so popular these days — for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day.

Why Video?

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and business owners like it because it can give return on investment (ROI) through many channels.

Above all video is a great opportunity to educate consumers, build brand trust, help them to make a fast decision and leave a long lasting impression since it engages all their senses in a short effective period of time.

1. Informing and Educating
97% of marketing experts claim that videos help customers understand products.

2. Search Engine Optimization
Over 80% of all traffic will consist of video by 2021.

3. Staying Competitive
81 % of businesses are now using video for marketing.

4. Getting Personal and grow awareness
Live video will account for 13 % of traffic by 2021.

5. Boosting Conversions into sales
90% of consumers claim a video will help them make a purchasing decision.

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